Organic search is the #1 channel.
Of all sessions over the 12 months, 55% came from organic search — far ahead of direct (28%) and social (13%). Paid was a rounding error.
CASE STUDY · E-COMMERCE
Bean Bags R Us
Organic search became the business's single biggest channel — over half of all traffic and the largest revenue share of any source.
Bean Bags R Us is Australia's leading online bean bag retailer. We rebuilt the organic foundation, sharpened the content strategy, and engineered the store for speed — turning search into the brand's biggest growth engine.
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55%
of all traffic from organic search
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+197%
organic sessions, year on year
-
#1
acquisition channel for the brand
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245K
organic sessions in 12 months
The challenge
Bean Bags R Us operates in a crowded, seasonal, price-competitive category. Paid traffic is expensive and stops the moment you stop paying. To grow profitably and predictably, the brand needed organic search to do the heavy lifting — not as a nice-to-have, but as the core acquisition channel.
What we did
- Technical foundation: cleaned up crawl and indexation, sharpened site architecture, and tightened internal linking across a large, multi-category catalogue.
- Core Web Vitals & speed: prioritised page-speed so the store loads fast and converts — the same performance-first approach we build every site on.
- Content & category strategy: mapped collections and content to how people actually search for bean bags — by room, use, size, material and audience — so the right pages rank for the right intent.
- Compounding programme: ongoing optimisation rather than one-off fixes, so rankings and traffic build month after month.
The results
Rolling 12 months to June 2026.
Organic traffic grew +197% year on year.
Organic sessions climbed steadily across the year and nearly tripled like-for-like, with the December peak more than 5× the prior year's baseline.
Search drives the revenue, not just the clicks.
Organic search delivered the largest single revenue share across the period — outpacing every other source, paid and unpaid.
Why it matters
This is what SEO is supposed to be: an owned, compounding asset that becomes your biggest and most profitable channel — not an ad bill that resets every month. Organic now underpins the business.
“Search went from an afterthought to our biggest sales channel. It's the growth we actually own.”