11 Tips to Boost Your Small Business Search Engine Results in No Time
A growing trend in search engine results is local search. In fact, almost a third of all mobile searches are related to location.
While this is true, there are other factors that play a role in search results, too. If you want to ensure your website efforts are successful, then getting to know what these factors are is crucial.
If you want to make sure your small business search engine efforts are successful, then consider using the tips here.
1. The Page Titles
Your title tag plays a huge role in where your page or website ranks in search engine results. The title tag you create is used by search engines and displayed on the search results page and it appears at the top of a browser.
It’s these tags that tell search spiders and users what they are going to find on your page. Google displays between 50 to 60 characters in each title tag. As a result, it’s crucial for you to keep these short, descriptive, and compelling.
Another effective tactic is to ensure your primary keyword is featured toward the front of the title tag.
2. Improve User Experience on the Website
The top four ranking factors for any website include:
- Total visits
- Amount of time spent on the site
- Pages viewed per session
- Bounce rate
Each of these is directly related to the experience visitors have on your website. This is pretty simple.
If the website is easy to use and provides an enjoyable experience, while offering valuable information, more visitors are going to arrive and stay longer on the site. All this combined can help improve your rank in SERPs.
3. Create Useful and High Quality, Relevant Content
The amount of time someone spends on your website is often referred to as “dwell time.” As mentioned above, this can affect your SEO ranking.
By providing useful content, visitors are going to remain on a site longer to consume the information present. This, as a result, increases dwell time.
Content that’s between 2,000 to 2,500 words usually ranks the highest in search engine results. While word count doesn’t rule the world of SEO, no one is going to read your information if it isn’t helpful. The longer your content is, the more opportunity you have to offer more value, including a larger number of keywords, use more outbound links, and encourage people to spend more time on the site.
Another reason it’s a good idea to create extremely useful content is that when someone bookmarks your website content on Chrome, it’s going to improve your ranking on Google.
4. The Proper Use of Keywords
The placement of your keywords throughout your site is one of the most important and impactful SEO tactics you can use. It’s a good idea to consider how someone is going to search for the information you have provided on a product or service being offered.
These are the keywords to focus on. However, you also need to ensure you aren’t using too many keywords. This is especially true of the keywords are unrelated.
If this happens, your entire site may be classified as spam. Remember, search engine spiders are now programmed to know how to identify and ignore instances of keyword-stuffing.
5. Acquire More Backlinks
Backlinks are links from another site, leading to your site. This is an extremely weighted factor when it comes to search ranking.
When you have incoming links to your site from high-authority domains, it shows your site as an authority. This is going to help to bring in traffic and improve your overall ranking.
6. Page Load Speed
Both Bing and Google (along with all the other search engines) consider page-load speed into consideration in their algorithm for ranking a website. A user may abandon your site if they have to wait even a few extra seconds for the information to load.
This is going to negatively impact your dwell time, reduce the number of pages that are viewed, and even increase the bounce rate. All of this can negatively impact your SEO ranking.
The good news is, there are several ways you can increase your page load speed. Some methods include using a caching plug-in, ensuring the code is clean and optimizing image sizes.
7. The Use of ALT Tags
Each video or image you have on your website can have descriptive words added. This is known as the alternative text description.
This description allows for the search engines to locate your page using the specific keywords you have used for your video or image descriptions, along with the text on your site.
This increases the likelihood your site is going to be found. In return, it increases the page ranking for your site.
8. Fix Broken Links
Having quality links going to your website is a great way to boost traffic and establish your site’s authority. However, links that bring up the 404 error can impact user experience, as well as search rank.
This means you need to fix any broken links on your site. There are several tools available to help you find these.
9. Use H1 and H2 Header Tags
When you add headers to your content, it helps achieve two things. First, it makes your content more readable and easier to understand for visitors to your site. It’s also appealing to search engines, as there’s a strong correlation between your site’s search rank in Google and the use of header tabs in your content.
Using header tags also provide you a way to show the structure of your content while emphasizing key points. The bottom line – headers in your content are good for your search ranking – use them.
10. Take advantage of Metadata
When you design your website, each page is going to have a space in between the <head> tags where you can insert metadata or information about the content on your page. If you are using a CMS site, then the information may be pre-populated for you with data.
Some of the metadata information you should include are:
The title metadata is what’s seen at the top of a browser window and as the headline in search engine results. This is, by far, the most important type of metadata on your page.
The description metadata is the textual description that browsers use in the page search return. You can think of this as being your site’s window display – use an appealing and concise description of what’s contained within, with the ultimate goal of encouraging people to enter.
A quality meta description is going to usually contain two complete sentences. While search engines may not always use the meta description you provide, it’s smart to give them the option to do so.
Keyword metadata is not often used for tabulating searching engine rankings. However, you should know your keyword phrases by now so it won’t hurt to add them to your keyword metadata.
It’s a good idea to include a variety of phrases. A good rule of thumb is to keep it to approximately six to eight phrases with each phrase being made up of one to four words.
If you aren’t sure how to create this meta information on your own, then it may pay off to hire a professional SEO service for assistance.
11. Update Your Content on a Regular Basis
Content is crucial to your site’s rank. As a result, you need to make sure you are updating it on a regular basis.
In fact, updated content is considered one of the most impactful indications of a site’s relevancy. As a result, you need to keep it updated.
If you don’t think you can handle creating content yourself on a regular basis, there are other options. You can publish user-generated content, or even hire someone to create content for your website. There are a wide array of talented and qualified freelance writers who can help you keep your blog or website relevant and offer affordable rates.
Small Business Search Engine Success: Now You Know
If you want a small business search engine success, then it is a good idea to use the tips and advice found here. Doing so is going to help ensure that your website has the best chance possible to be found by visitors.
If you don’t have the ability or time to handle this on your own, or just want to make sure the efforts are successful, then contact us. Our team can help ensure you get the results desired for an affordable price.